Case Study - Article SEO
Introduction
The case study below overviews the results that I have achieved for a client of mine.
The client runs a small local landscape garden business. Their site was generating tiny amounts of traffic, and the business was struggling to survive.
The business invited me to help them.
Their website consisted of a small number of pages that listed the services they provided.
My assessment was to carry out an “Article SEO” campaign for the site. This would involve me writing a number of high-quality articles and publishing them on the site.
Results
Once the articles had been published, Google quickly indexed them and within 4 weeks, the traffic to the site started to increase.
As the weeks progressed, the search engine’s visibility of the posts increased, which resulted in more traffic.
The result of increased search engine visibility and the high quality of the articles mean that other sites in the same niche, started linking to the articles. This caused an increase in the following: –
- The posts search engine visibility and rank for all semantic search terms
- An increase in the site’s overall domain authority
- An increase in the site’s overall niche relevance & authority in Google’s eyes
- A continuing overall increase in search engine visibility
- A continued increase in traffic
- A continued increase in business leads
- A continued increase in orders
Video Case Study: Article SEO
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