The study below details the steps and reporting that Chris carries out when writing an article for a client. This case study and report below has been based on the following article: –

https://article-master.org/personal-injury-claim-process/

The 5 Step

Article Creation Process 

Step 1: The Focus Key Phrase

The article first starts out as an idea and the idea is centered around the focus key phrase. Each article must have a focus key phrase. It is the core identity of the topic.

The focus key phrase is identified from keyword research. The focus key phrase must have intent, and the intent of this article and the majority of article written within this service is based on keyword research that identifies a specific focus key phrase that has good search volume but is not overly competitive.

Identifying focus key phrases that have these criteria means that we can craft a professionally written article that is of a high-quality standard and optimized to rank for that given focus key phrase. That is the intent of the service we provide.

Step 2: The Article Idea & Research

Once we have identified a suitable focus key phrase, we put to work to come up with an idea for the contents of the article. This involves an initial level of research around the topic so that we can summarize an overview of what the article will be about as well as the key subtopics to discuss.

Step 3: Article Outline

The next step is to outline all of the sections that the article should cover. A lot of thought goes into this section of the article. The outline provides the structure and framework of the article and enables us to outline all of the important aspects of the focus key phrase so that all sections of the article are deliberate and in their relative location. This enables the article to have purpose, structure and strategy.

Step 4: The Article

The next step involves more in-depth research for each section. Factual information is a key aspect of our article writing service. We research in detail, every section of the article so that what we write is clear, concise and accurate.

The content is written in such a way so that it delivers on all the following points: –

• It is easy to read
• The content has multiple elements, including:
  • Bullet points
  • Tables

Paragraphs are typically concise. We avoid drawn out paragraphs wherever possible. We have found that this maximizes visitor engagement to the article, which increases visitor time on the post itself, which is a Google ranking factor for content.

We also include at least 1 external link to a relevant authority source that the visitor can click on to gather more detail on a specific relevant aspect of a section within the content.

The articles are typically 2,000 to 4,000 words long. Length will vary from topic to topic.

Step 5: SEO Optimization

Once the article is complete, we then go through the content in fine detail to ensure that the entire content is SEO optimized so that it is ready to rank on Google. We cover multiple point evaluation, to ensure that key SEO factors are in place, including: –

• Outbound links
• Focus key phrase in the introduction
• Focus key phrase density is on point
• Focus key phrase has high level distribution throughout the article
• Focus key phrase in the article title
• Article title length is optimal
• Focus key phrase is found in the meta description
• Meta description length is optimal
• Text length (2,000 words minimum)

We provide you with a screenshot of the Yoast Premium SEO Analysis report that shows the article has been SEO Optimized.

• This is what we excel at!

• This is what we deliver!